Kendall Jenner continues to promote Estee Lauder – and her own red lipstick shade – wearing a red coat, scarf, and looking like a superhero in the brand’s new ad campaign.

Through a partnership with Vogue, a different series of video spots will debuty every day this week.

Here’s the first video – for Modern Muse Le Rouge – that Estee Lauder has been promoting, on its website, Instagram page and YouTube channel.